Since the start of the pandemic, many business owners have been forced to run their businesses from home. In addition to the multiple benefits, this new way of working also imposes some unique challenges for business owners. Having helped multiple start-ups and founders build their businesses from the ground up, Carol Ann Korpi knows the ins-and-outs of running a successful business. Carol Ann Korpi is the CEO of CA Consults and is here to share her best tips for making the most of working from home.

Working from home has multiple upfront benefits: lower overhead costs, a flexible schedule, and…


Businesses owned by female entrepreneurs represent 42% of all-American businesses, employing roughly 9.4 million workers, and generating annual revenues of over $1.9 trillion dollars. Despite their rising financial and economic agency, women still face enormous challenges in the world of business. From not being taken seriously by their peers to lacking access to capital, Carol Ann Korpi understands that we still have a long way to go before women are treated equally in the workplace. As the CEO of CA Consults, Carol Ann Korpi has extensive experience working with start-ups and founders to help them build their businesses from the…


Everyone has a unique quality or skill that helps them find success in various avenues of life. Whether it is organizing, problem solving, or efficiency, you are probably already applying critical business skills to many of your professional endeavors. As the Founder of a consulting company, Carol Ann Korpi has helped start-ups identify their strengths to build strong businesses from the ground up. While many businesses approach growth by pinpointing their weaknesses, Carol Ann Korpi explains that identifying their strengths is often a more productive place to start. …


The checklist for start-ups is long and time is of the essence; especially for entrepreneurs who aspire to exploit first mover advantage and put as much distance as possible between themselves and an inevitable horde of competitors. However, there is one task in particular that does more than lead the way to startup success — it helps ensure startup survival: tapping into the expertise and vision of a seasoned consultant.

“Many entrepreneurs mistakenly believe that only large enterprises need to hire a consultant to help them navigate through various strategic developments and shifts,” commented Carol Ann Korpi, the CEO of…


In the real estate world, the old — and still valid — adage is that the three most important factors in selling or investing in a property are “location, location and location.” Well, on the startup landscape, the three most crucial pillars of success are “sales, sales and sales.”

Indeed, the most game-changing product or service, or the most fertile and untapped marketplace, is rendered meaningless without ongoing sales; not just to generate capital, but to create brand equity and acquire market share.

Yet with this in mind, many entrepreneurs struggle to get their sales engine into high gear. That…


The road to startup success is never simple or straight. On the contrary, it’s winding, complicated, and at times daunting. However, those who endure the journey find the professional and personal rewards to be enormously satisfying. In fact, many entrepreneurs are so energized by the struggle to survive and thrive, that they cannot wait to launch their next venture.

However, for every inspiring startup story there are hundreds of cautionary tales. That is where a seasoned consultant can make all the difference between a triumph and a tragedy.

According to Carol Ann Korpi, the CEO of CA Consults, which focuses…

Carol Ann Korpi

Carol Ann Korpi is the Founder of CA Consults LLC | Pleasanton, CA |

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