Google Develops Partnerships to Build Google Home

Google does a lot more than merely run the most powerful search engine on the internet and have amazing cars. Google, like any other successful multi-billion dollar company, seeks to expand its offerings. Google Home reflects the company’s desire to get involved with the home ecosystem industry. Google Home already is established in the industry and many homeowners are jumping on the Google train.

Google Home serves a simple purpose. Through integrating smart home and audio visual systems via Google’s smart speaker, homeowners find running technology in a home to be really easy. Amazon Echo looks to be facing serious competition from the growing popularity of Google Home.

As big as a global force Google is, the company cannot do everything on its own. Google’s management realizes this, which is why so much effort is being invested in developing strategic partnerships intended to expand Google Home’s reach.

A Matter of Compatibility

The average homeowner and smart system consumer don’t spend a lot of time trying to understand how specific technology works. After all, homeowners don’t perform repairs on their purchased hardware. That said, homeowners do know systems must be compatible in order to work together. With the announcement 70 designers of smart home technology will be compatible with Google’s systems, consumers know they can access Google’s wares.

The arrival of more customers adds revenues to Google’s already overflowing financial coffers. While Google must have an eye on the bottom line, immediate revenues and profits reflect only short-term gain. Short-term gains are valuable to be sure, but long-term plans contribute to something far more important: strength in the market.

As Google grows in the market, the company works its way towards gaining dominance. Being the top player in the home ecosystem world won’t be easy for Google. Amazon has already staked a major claim. Overtaking a small company might not prove too difficult, but overtaking a giant such as Amazon requires an enormous amount of work and long-term consistency.

Amassing strategic partnerships with a variety of smart home providers helps Google’s cause. Partnerships support Google’s expansion and presence in the marketplace. The greater the presence, the more influential and impacting Google can become those interested in home theater, home protection, and other automation concepts.

Google vs. Amazon

Amazon hit the market first with the very appealing Amazon Echo system. People already know about Echo and reviews are solid. Echo also gains from a publicity in the media thanks to all the buzz about Amazon’s rising stock prices. Those paying peripheral attention to Amazon’s good fortunes via cable business channel discussion may learn about products and services such as Echo.

Google may get a little buzz thanks to recent announcements of partnerships, but Google simply isn’t getting the same level of attention as Amazon is. So, no one should be shocked that Amazon’s Echo sales are far surpassing Google Home. Of course, all this could change in the future. There were quite a number of highly-popular search engines Google completely surpassed.

Shades of Google overcoming established search engines, Amazon also has not dealt with serious competition before. Google is hardly an underfunded startup relying, desperately relying, on an infusion of venture capital. Google has billions upon billions of dollars in cash reserves. From a financial standpoint, Google definitely has a strong funding advantage. Potential partners realize this.

Growing Partnerships

The value of strategic partnerships cannot be overstated. Google won’t slow down its approach to working with partners. In the home automation world, partnerships are vital since so many different items of hardware and software must come together. Google understands the future is based on working in the present to build those strong partnerships for the future.

Like what you read? Give Carol Evenson a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.