Caroline Moreau-HammondGoing Primal: a lesson in evolving your company’s brand soulFire your ad agency, cut back your marketing budgets. You don’t need them. The key to success lies in something simpler; creating a…Jul 1, 2019Jul 1, 2019
Caroline Moreau-HammondinRichards PartnersGoing steadyMarrying customer expectation and brand loyalty through humilityMay 1, 2019May 1, 2019
Caroline Moreau-HammondGoing steady — Marrying customer expectation and brand loyalty through humilityThe brand–consumer relationship can be closely likened to that of a romantic relationship; full of highs and lows with hope of one day…Apr 8, 2019Apr 8, 2019
Caroline Moreau-HammondBoobs on Bike — Doing Away with Gendered BrandsIt was a Thursday afternoon. I sat in a meeting room full of strategists. A client fidgeted in his chair as he complained women had no…Feb 25, 20193Feb 25, 20193
Caroline Moreau-HammondSpot the DifferenceIn 2017 1,408 trays of Zespri kiwifruit were seized by Chinese officials. In 2018, another 120 trays were discovered in Xiamen province…Feb 1, 2019Feb 1, 2019