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Caroline Moreau-Hammond
Caroline Moreau-Hammond

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Jul 1, 2019

Going Primal: a lesson in evolving your company’s brand soul

Fire your ad agency, cut back your marketing budgets. You don’t need them. The key to success lies in something simpler; creating a community so passionate about your brand’s success, they create it themselves. While this is a concept that flies in the face of traditional marketing, instead of pouring…

Marketing

4 min read

Going Primal: a lesson in evolving your company’s brand soul
Going Primal: a lesson in evolving your company’s brand soul

Published in Richards Partners

·May 1, 2019

Going steady –Marrying customer expectation and brand loyalty through humility

The brand–consumer relationship can be closely likened to that of a romantic relationship; full of highs and lows with hope of one day achieving loyalty and consistency. Yet when it comes to brands, it seems chivalry truly is dead and with it, the rate of ‘brand–adultery’ is increasing. It is…

Marketing

3 min read

Going steady
Going steady

Apr 8, 2019

Going steady — Marrying customer expectation and brand loyalty through humility

The brand–consumer relationship can be closely likened to that of a romantic relationship; full of highs and lows with hope of one day achieving loyalty and consistency. Yet when it comes to brands, it seems chivalry truly is dead and with it, the rate of ‘brand–adultery’ is increasing. It is…

Marketing

3 min read

Going steady — Marrying customer expectation and brand loyalty through humility
Going steady — Marrying customer expectation and brand loyalty through humility

Feb 25, 2019

Boobs on Bike — Doing Away with Gendered Brands

It was a Thursday afternoon. I sat in a meeting room full of strategists. A client fidgeted in his chair as he complained women had no interest in buying his product. Their only involvement with his brand was approving their husbands’ funds to make a purchase. …

Masculinity

5 min read

Boobs on Bike — Doing Away with Gendered Brands
Boobs on Bike — Doing Away with Gendered Brands

Feb 1, 2019

Spot the Difference

In 2017 1,408 trays of Zespri kiwifruit were seized by Chinese officials. In 2018, another 120 trays were discovered in Xiamen province. In fact, Zespri is the most counterfeited fruit brand in China. Since 2017, they’ve thrown more than 2 million fake Zespri labels in the garbage bin. Over the…

Blockchain

4 min read

Spot the Difference
Spot the Difference
Caroline Moreau-Hammond

Caroline Moreau-Hammond

Creative Strategist, Melbourne

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