Caroline Smith
Design researcher. http://about.me/caroline.kyungae
Storytelling Through Your Collection
How to Create Your Fashion Company by Jeff StapleNow that you have developed a well-thought out brand name, slogan, and logo, it is time to apply all of this to a collection of products. Your product will ultimately be the reason people become loyal customers of your brand. The quality of the product—and connection and appreciation for the narrative—will create a loyal customer. When you’re creating your first collection, the first thing you have to think about is your theme.Caroline Smith3 min read