Let’s Give ‘Em Something to Taco-bout

How Taco Bell is Setting a New Standard in Social Marketing

Brands are constantly trying to establish a personality on social media. They’re looking to generate content that will start a viral buzz, to recieve as much feedback about their product or service as they can, and to above all else, utilize the low cost and free marketing platforms that are available to them.

Regardless of your fast food preferences, I think it is close to irrefutable that Taco Bell is running the game in fast food social media.

If you’re a Taco Bell fan girl, like myself, then you already knew that Taco Bell has been testing out a breakfast menu for a few months as some of its California locations. But even those sad souls who have never experienced the cheesy bliss of a Doritos Locos Taco, or stared longingly into a Crunchwrap heard the news yesterday that Taco Bell will officially launch its breakfast nationwide on March 27th.

Why was it so easy for Taco Bell to get the word out? Because their social media accounts have a personality- emphasis on the personal part. When people interact on social media they’re looking to be a part of a conversation, not to just be another follower and another statistic added to market research. Taco Bell is constantly interacting with their audience. Yesterday they answered thousands of tweets about the new breakfast menu. And you know what many of those people did when Taco Bell answered them? They retweeted it. By interacting with their customers they increased their reach ten-fold because everyone likes to feel like they’ve had a real, personal experience with their brand. It doesn’t hurt that Taco Bell has also sent our hundreds of unique Taco Bell rings, prom corsages, and handwritten notes to their followers either.

If more brands don’t move to a more personalized social media approach in the next year, I think it won’t be long before they see the difference in their customer base.