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Thanks to Product School for sharing their work on Unsplash.

Giving a product talk enables you to share your unique product ideas, experiences and insights to help others.

It‘s also a great way to build your own personal brand and establish yourself as a thought leader in your field. This can also lead to all sorts of networking and career opportunities.

Very few people are natural public speakers. Most exceptional public speakers when asked, will admit that it was something they have worked hard at perfecting.

Good preparation is absolutely key to ensuring you have an insightful and entertaining talk that your audience will love. …


Photo by Amélie Mourichon on Unsplash
Photo by Amélie Mourichon on Unsplash
Photo by Amélie Mourichon on Unsplash

It’s so important to test your new product idea long before you feel ready.

Many product managers I speak to, feel uncomfortable running experiments until they have done the necessary due diligence. Whether that be fleshing out the proposition, the business case or doing some technical feasibility.

Although this is natural to want to be thorough, usually by the time they have done this, they are too invested in the idea. This could be financially, through time invested or even just emotionally, and it becomes much harder to adapt it or walk away.

The good news is that there are now so many ways to test early product ideas cheaply and quickly. …


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Thanks to Blake Wisz for sharing their work on Unsplash.

When I meet product managers, I am still amazed by how few of them have a regular practice of speaking directly to customers.

There are always plenty of excuses for why they haven’t done it yet. In many cases, they don’t feel ‘ready’ to share something with customers but when they do feel ‘ready’ it is often too late. You have become attached to your idea and you and your team have invested time and energy in it which makes it harder to be objective or change course.

Having regular customer interviews can be one of the most powerful things you can do as a PM. You’ll hear real stories, real human problems and uncover key insights that will positively impact the future of your product. …

About

Caroline Parnell

Product Leader and Mentor. Previously at O2 and Vodafone. Interested in product development, innovation and helping teams thrive.

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