1 Little-Known Technique To Boost Your Public Speaking Content Headlines (Hint: It’s Not With Bigger Promises)
My eyes hurt.
There are so many headlines are subpar only hitting 50% potential…
So many headlines that could take things to the next level if they just implemented this one technique.
What’s this one technique?
It’s called a whisper.
A whisper is when you add brackets () to your headline to give it further context.
Here are 3 types of whispers so you can see them in action👇
1. The Teaser
The teaser is when you make a direct reference to information in the content.
For example:
3 Simple Techniques To Help You Remember Speeches In Less Than 30 Minutes (Number 3 Will Surprise You)
Here we’ve made a direct reference to the third item.
The reader is curious about what makes it different and so they can’t help but click through to find out.
Next up!
2. The Hint
This is similar to the teaser except it doesn't reference the piece directly but instead plays on the reader’s assumptions.
For example:
The 1 Reason So Many Business Presentations Are Boring (Hint: It’s Not Because Of The Speaker’s Monotonous Voice)
You take a common assumption people make about the topic and then call out in a whisper that this article isn’t about that. It’s a nice frame break and interrupts people’s expectations.
And when you do that, people want to find out what the actual answer is.
Last up we have…
3. The Time Constraint
We like to have things now.
The Time Constraint Whisper gives readers a rough idea of how much time it would take to complete the piece.
For example:
3 Ways To Start Your Keynote Speech (1 minute read)
With a short time investment, it leverages people’s desire to have things now and fast. The trade-off is more valuable — 1 minute of my time to satisfy my curiosity about this content piece.
And there you have it!
1 technique and 3 variations of whispers you can use to boost your headlines: the teaser, the hint, and the time constraint.
Now start using em!