How To Create Differentiated Public Speaking Articles (And Stand Out As A Result)
One part of being a thought leader is to say something different.
When you start out creating content, you’ll probably say the same things as everybody else (and that’s completely normal, it’s just part of the learning process). However, there comes a point in your creation journey when you start evolving your content and even the industry itself. You start to say something different than what has been said before — and become a thought leader as a result.
Let’s see how this can play out before our eyes 👇
Let’s take the topic: How do I get rid of my ‘ums’ and ‘ahs’?
First, we need to consider what are the common answers put forth when it comes to this question.
A quick search revealed that the most common responses were:
- Use pauses
- Become aware of it
- Tally your ums and ahs
- Slow down your speaking pace
- Practice your speech and become more familiar with it
These are common things you hear.
And now notice how if you shared this you would look just like everybody else.
You wouldn’t stand out if anything you blend in more with what everybody else is saying. You’re not leading with your thoughts — ie establishing yourself as a thought leader and standing out from the crowd.
And so the second step to creating differentiated public speaking content is to NOT say anything that’s already been said.
For example, how about if we say something different like this:
How to get rid of your ‘ums’ and ‘ahs’?
Give away $10 per ‘um’
5 ums? that’s $50
10 ums? that’s $100
15 ums? that’s $150
Make it physically painful to say ‘ums’ and ‘ahs’.
Notice how this instantly stands out from the crowd.
Nobody has said it before.
It’s completely novel.
And because of that, you no longer occupy the category of a ‘follower’ saying the same things as everybody else — you’ve instead started to tap into the category of a ‘thought leader’ sharing unique ideas and shaping the industry itself.