An unsponsored UX ode to Netflix
Imagine there was a drill so easy to use you just had to push one button to get a nail inside your wall. You know, without touching the nail OR the wall.
To me, that’s what Netflix feels like. Before I used it, I thought it was just another video platform trying to get you zombie-hooked to the movies and series. When something new releases, people are always sceptical I guess. I’m kind of against hypes — if the mainstream world is praising something, it must be too mainstream. So like with any other hype — by the time I discovered Netflix, it had been out there for a while. I just never really took the time to take a look at it, in between the work of trying to craft beautiful digital experiences myself. When I finally did, I understood that I wasn’t going to get hooked to the videos but to the UX. It’s that what makes it so addictive. My eyes saw the beautiful interface while I thought of all the people who had worked on the user experience and interface for weeks and years on end.
Everyone’s experienced the dangerous fact that another episode starts to play almost immediatelly after you’ve finished one. But hey, isn’t that what we were all looking for? A tv that just keeps playing the shit out of your favorite series without even having to touch one button. No need to memorize where you left an episode, even if you switched devices. And if we really need or want to rewind or fastforward anyway, it’s not as painful as we’re used to. Only hovering a poster shows its trailer. Next to that, I keep discovering movies that I’ve been wanting to see for a long time — as if Netflix keeps a secret notebook to write down everything I say out loud all day. I also love how they’ve got really old and guilty pleasure stuff as well, and even Belgian series.
“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” — Theodore Levitt
In the same way, Netflix understands that people don’t want any other second of hassle when they press the play button—they strive to get to the point where you only need to press only one button. To me, good UX makes you feel like the designers care about you personally, they act in an emotional way while designing, in order to deliver a great experience at the exact same time.
I’m not a UX designer myself for the record (I design and do front-end development) but I love keeping my eyes open, trying to design the best experiences myself (even if I don’t make apps—little or big) and I just can’t ignore when I’ve landed on UX utopia. My best reference ever is spelled N-e-t-f-l-i-x. There’s so many genious things about it. The only thing I don’t like is that I will never have the time to watch everything. Oh and, I hope they add Sex and The City someday!