3 Effective Hacks to Make Your Business Websites Load at the Speed of Light

Internet users these days aren’t exactly known for their patience. A high-profile survey by Akamai tells us that 47% of all internet users expect a website to load in under 2 seconds. Every extra second a page takes to load after the 2-second mark results in proportionate drops in customer satisfaction and spikes in bounce rates. Leads are the lifeblood of every business and high bounce rates can spell doom for even the most well-established ones.

Here are some proven hacks that will make your web pages load in a flash on both desktops and PCs:

Measure your current speed

First, it’s necessary that you find out how quickly your pages are loading on both PCs and mobiles. Test results for your homepage, landing page, and other pages. Some pages should load faster than others — but it’s very important that the landing page loads quickly. You can use Google’s Webmaster Tools for measuring speed — or a stopwatch will do in a pinch.

Remove plugins and de-clutter

Nothing slows a website down like plugins, heavy JavaScripts, and uncompressed images. Are your customers/visitors honestly using any of the services provided by the plugins? Remove all the plugins that aren’t necessary. Also, ensure that you don’t load down a single page with too much content — balance it out over multiple pages or add new ones instead. Remember — there’s no limit on the number of pages you can use.

Make sure your servers can handle it

Sometimes the fault lies not with the website design, but with the servers that are hosting the web pages. Cheap hosting can only take you so far — consider moving to a faster, more reliable host instead. Also, sign up for CDN networks that let you offer a more rapid speed to users who are on the other side of the planet.

A survey tells us that about 80% of all website visitors just want to achieve their target/goal as quickly as possible — only about 10% care about site looks/features. Clearly, it’s okay to sacrifice the bells and whistles for speed. If you’re not technically adept, you can hire a web development team short-term for help.