Carolyn Witte

Carolyn Witte

Co-founder & CEO of @Ask_Tia. Formerly at Google Creative Lab. Design-thinker and storyteller.

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Turning User Hacks into Product Insights

The hack that inspired Google’s Tap to Translate & Gboard

There are two divergent product schools of thought:

#1: Users don’t know what they don’t know
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This International Women’s Day, Let’s Unite Around Choice

I started Tia because I wanted to build a company — a product, a brand, and a community — that unites women. At a time when so many issues divide us, a desire to have control over, and choice in, our reproductive healthcare, is…


My next chapter: hacking women’s health

I’ve always been a hacker. Not one of those cyber-hackery types you might be thinking of sitting in a dark room somewhere, aggressively scheming their way into your email. Rather, I am a hacker of everyday things… of ordinary objects, products and processes.

Learning to talk to bots
Sarah Tavel
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Hey Sarah, I love this concept of a “fault tolerance” — a great guiding principle for UX teams to rally behind. I think visual design (e.g. pre-populated inputs & help text with suggested queries) and brand (e.g. infusing humility and even humor into bots’ personalities) can go along way in managing expectations and teaching users how to talk to…