It would be helpful for Facebook to cut through all of that and be honest with itself. If you believe that productive information on Facebook can create a sisterhood of truckers, sell Clif bars, start revolutions in the Middle East, and defeat a terrorist organization, then you must also believe that misinformation you host and distribute can destroy lives, incite violence, torture those who have already endured unspeakable tragedy, and convince people to make devastating health choices.
If you think of Facebook as the place where people get their information, it’s like the one grocery store in a town. Everyone shops there and its shelves are mostly filled with food that is nutritious, fun, entertaining, engaging, and so on. However, sprinkled through the shelves are foods that look like regular stuff but are actually poison. I’m not talking about junk food with frivolous or empty calories. I’m talking about food that literally poisons one’s mind, turning him or her against science, facts, and other people. If you accept that there’s poison among the aisles, would you spare any resources to root it out? Are there any risks you would not take? At the very least, you would not hesitate to put warning labels on the poison.