The Media and its Promotion of Negative Body Image
In recent years the increasing use and influence of media has had a major impact on individuals around the world. The increase of media use and advertisements have assisted in promoting the concept of the thin-ideal media. The media tends to portray beauty as extreme thinness, which is often unattainable. This portrayal can result in body image and self-esteem issues in women, along with negative health-related consequences such as increased obesity rates and accelerated rates of negative body image. These consequences can ultimately lead to eating disorders, making this a serious public health issue.
This unattainable concept of beauty has been a recurring issue throughout history. Women have always been expected to look a certain way or act a certain way, so this concept of beauty is not new to women. For years the media has forced these unrealistic images of how females are supposed to look onto women, and the increase of body shaming from tabloid magazines has reinforced the media’s idea of beauty by exploiting women’s insecurities.
The media has even affected how children view body image. In a recent study by the American Psychological Association, researchers found that children as young as 3 years old have associated positive characteristics with thin body sizes, and children as young as 5 years old have begun to develop disordered eating habits due to exposure to the media. The fact that children are being affected by this unrealistic image of beauty is alarming, and marketing companies and media outlets should take note of this.
When marketing companies and media outlets push images of thin-ideal beauty, they are causing women to develop a negative body image and low self-esteem. Self-esteem and body image influence each other, and developing a bad body image and low self-esteem negatively impact mental health. With media companies forcing thinness onto women they are increasing women’s risk of developing a mental health disorder, and the most common mental health disorders associated with the media’s portrayal of beauty are eating disorders. According to the National Eating Disorder Association, eating disorders are a serious health issue that can have detrimental consequences, affecting every organ system in the body, and anyone with an eating disorder should seek professional help.
While the media can increase one’s risk of developing a poor body image, having a poor body image doesn’t necessarily mean that an individual will develop an eating disorder or mental illness, it can increase the chances of developing health issues as it triggers the same kind of negative thoughts that eating disorders trigger. Twenty million women in the United States have suffered or are currently suffering from some type of eating disorder due to body shaming. This shows how much of an impact the media has on the public’s perception of beauty.
Some celebrities and companies have been working together to raise awareness of the issue in an effort to change the media’s portrayal of beauty. Several clothing producers have vowed to stop photo-shopping models in their catalogs to promote positive body image. France recently banned the use of models with a BMI under 18 in their country, and any designer in France that is found to have used a model with a BMI under 18 could face up to 6 months in jail.
While there have been strides made in addressing the correlation of media and negative body image, many issues still remain. Many companies are still promoting thinness as beauty. If companies were to make adds that promote their products for all body shapes and sizes, they could ultimately increase profits. By gearing their products towards thin women they are limiting their companies revenue when they could potentially double in profits. Not only will advertising and promoting their products to all body types increase their profits, it will also promote positive body images in women around the world. If media companies were to focus on every body type instead of just one they would be able to decrease the development of eating disorders and other mental health issues that are related to poor body image, as well as decrease instances of body shaming. By promoting and advertising for all body types media companies would be participating in the body positive movement, promoting a positive body image for women around the world.