Logo Design Trends 2021: Refresh Your Brand Identity
Overview
Logos are a crucial component of creating a brand identity because they represent how we want to be seen by the masses.
Now the start of this decade has left all of us wanting to do some rebranding via digital marketing services USA. And thankfully, this year’s logo design trends are more than enough to help us with that.
Trends for Logo Designing in 2021
The top trends for logos this year are:
- Isometric and 3D Logos
- Using Perspectives
- Simple Geometry
- Eccentric Characters
- Analogous Color Schemes
- Wordmark Logos
- Gradients
- Nature-inspired
Isometric and 3D Logos
The best way to add depth to your brand is by adding depth to your logo. It is representative of what your company or business is.
That is the very reason why 3D and isometric logos are all the rage this year at BPO services company.
You can get your old logo redesigned to fit this trend. Or you can add highlights, shadows, and shading to give the 3D effect to your already existing logo.
This way, you can also maintain your original design in an elevated way and without losing its essence.
Using Perspectives
It is well-known that great design is not overcomplicated. It is straightforward and can explain a brand with complete clarity. That is why trends like minimalism and flat designs have been quite common in the market for the last few years. And creative UI/UX services USA part of the digital marketing services is vouching for them dearly.
This trend takes inspiration from the market, but it differs from their oversimplified design because it focuses on incorporating angles and perspectives into logos in a subtle way.
Techniques such as linear perspectives, foreshortening, curvatures, etc., create the illusion of depth in this trend.
Simple Geometry
Most of us don’t really care for the simple shapes that we see in our lives. Even immature digital marketing services or BPO companies don’t care if they are not serious about their profession. The triangles, circles, squares, etc., seem very mundane to most of us.
But what we forget is that these basic shapes are one of the primary components of design, not to mention a lot of our art.
Thankfully, this year we can see a lot of graphic design services going back to their roots and creating logos that comprise simple shapes and lines.
It makes the design show restraint, which allows the designers to experiment with vibrant colors in the logos as there is less chance of overcrowding the design.
Eccentric Characters
Who doesn’t like eye-catching colors, fascinating illustrations, and characters that inspire humor?
With all that is going on content-wise in the digital marketing services, satire, highly exaggerated content, caricature-inspired logos, etc., are being used by many brands in 2021.
You can especially see them in companies dealing with the entertainment business. They have logos that give off a vibe of cheerfulness, which is definitely a required feeling.
Analogous Color Schemes
Pairing colors adjacent to one another in the color wheel is one of the first things students learn while studying concepts like color theory.
And yes, the use of analogous color schemes isn’t a new trend, but that doesn’t mean they are a boring or basic way to design a logo. They have actually risen significantly in popularity this year and can be seen quite often in branding campaigns.
As color is one of the primary components of art and design, we can see this trend going on for a long time in the industry.
Wordmark Logos
In this type of logo design, there is only the brand name without any mascot or icon to represent it. It uses a stylized or custom-designed typeface, which makes the design seem confident. Like, its name is all it needs to stand out.
That can make the brand seem remarkable and ensure it remains memorable. Businesses usually do not do that on their own. That is why they hire BPO services companies to outshine this category.
Gradients
Just like 3D, gradients are a great way to add depth and a realistic touch to your logo. They can make the logo seem like a tangible object and put more of the focus on the colors used in the logo. Indeed a trend that most digital marketing companies love to try these days for an edge.
It allows the colors to shine and grip the viewer’s attention, increasing the chances of being recognizable.
Nature-inspired
Nature is known to promote a sense of change, growth, peace, and calm. These are the reasons companies are using logos that are nature-inspired.
They give a sense of new beginnings and good things to come. Plus, they are a way for your company to seem innovative to the public eye.
Conclusion
As you can see, this year’s trends take the road towards something simple and refreshing but are still somehow inspired by the trends in the past. Choosing any of these to make your logo or getting one designed by a digital creative agency will be fun, as you will be able to make your brand stand out.