Musings, opinions, ideas about B2B social media strategy, plus startups. CEO and Founder @Leadtail and contributor @CMSwire.
I’ve written in the past about why you need to enlist employees as advocates for your company. The…
“Our buyers don’t do social media,” that’s what I heard from B2B marketers way back in 2010…
Influencer marketing is exploding in popularity with brand marketers. Why is that? In a world in…