Carter JenseninLatitudePersonalization at Every Step — The new baseline expectation of today’s consumer.With the ease of online shopping and an increasing number of brands available to choose from, customers now enjoy a level of power to…Mar 20, 2019Mar 20, 2019
Carter JenseninLatitudeThe 10.5 million ton opportunity — how clothing brands can turn waste into opportunity.When we think of waste, we tend to think of single-use straws, forgotten leftovers, or plastic packaging, but it’s easy to forget about…Mar 13, 2019Mar 13, 2019
Carter JenseninLatitudeShowrooms sell more than just cars.A new revolution of retail is emerging now that brands are free of the burdens of inventory and logistics.Mar 6, 2019Mar 6, 2019
Carter JenseninLatitudeShare vs. Sell — A new KPI for physical retailers.Physical retailers today have fallen into a sad slump, begging and pleading with passing customers not necessarily to buy or even try…Feb 28, 2019Feb 28, 2019
Carter JenseninLatitudeCommerce at Coachella — Amazon’s purposeful promotion of last-mile dominance.Over the last few years, Amazon has introduced over 900 “lockers” around the US giving their customers an alternative point of delivery…Feb 21, 20191Feb 21, 20191
Carter JenseninLatitudeThanks to Tech, DTC Brands Make Smooth Transition into Physical ExperiencesRecently, brands like Dollar Shave Club, Casper and Quip have rapidly achieved ‘household name’ status, often disrupting traditional…Feb 12, 2019Feb 12, 2019
Carter JenseninLatitudeShoppers Try on Sneakers via AR with New ‘Wanna Kicks’ AppOver the last 15+ years, eCommerce has delivered customers unfiltered, 24/7 access to nearly any item or service they may desire but, when…Feb 5, 2019Feb 5, 2019