Only late in the game did Homejoy attempt to make it easier for customers to request the same cleaner
Why Homejoy Failed
Christina Farr

This is key for the “gig economy”. To scale well, it’s easier with a fungible service, like taxis. Cleaning services are actually better when they are non-fungible since the same cleaner will get to know your home and your idiosyncrasies. That effectively reduces supply for any given customer, which becomes problematic.