The biggest brands in the world – Rolex, Apple, etc – have only one thing in common: superior no-questions-asked customer service. Build superior customer service into the product from day one — better yet, make it so that customer service is not required — do this by having high reliability, high ease-of-use etc.
Learning from the Nutanix IPO story
Dev Khare

Spot on, customer service is be a key differentiator for businesses

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