The struggle for liberalism in the 19th century involved the individual versus the state. In the 20th century it added a new dimension: the individual against the bureaucracy and the company. In the 21st century it has widened again: man versus algorithm.
The crap happening now in technology that concentrates on functionality shares the same mindset as the Soviet building factories: let’s make it work. But that’s not human, that’s not who we are. Beauty is a core part of humanity. The shit we are making now that is purely functional is inhuman. That is: not made for human beings.