First off, take a deep breath. Normally, when you have a difficult participant, it could actually be your fault. For instance, the time wasn’t taken to make the participant comfortable, or they feel like you aren’t listening. It is important to go through a checklist to ensure you did everything on your side to make the research session as enjoyable as possible.
We are told to be more confident and take risks. Yet taking risks includes the possibility for failure, and “…because women operate under a higher-resolution microscope than their male counterparts do, their mistakes and failures are scrutinized more carefully and punished more severely”.
quantitative data in th…asy to interpret the numbers using one’s own biases and then be surprised when things don’t add up. All the quantitative data in the world won’t suddenly generate meaning. Unexamined, it will just introduce bias at scale.
Optimizing solely for shareholder value gets you a pretty minimal local maximum. Solving the technology problem is meaningless unless we connect it to human needs. Because no people, no business. (And take the rest of the ecosystem into account. I don’t mean to be completely speciesist.) Ray Br…
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” —Bill Gates
… stuff you throw away, after you ship. To be truly lean, get rid of that wasteful process. Instead, focus your research team’s time on making connections between past insights, then reusing and remixing them in new contexts. That way, you’re consistently providing timeless research that overcomes the need for speed.
User research that takes time to get right has value beyond the moment for which it was intended. I’m betting you sometimes forgo conducting research if you think your stakeholders believe it’s too slow. But, if your research uncovered an insight after v1 shipped, you could still leverage that insight on v1+x.
…your participants seem very similar to one another, you have not achieved saturation. That’s rough. But one thing you’ve learned is that your population is more diverse than you thought. This is a good thing to know. It may feel daunting to be confronted with a situation where you have to tell your team that you’re…
Something I’ve been thinking about is just like, if the U.S. government gave the Postal Service 0.0001 percent of the military budget we wouldn’t have to depend on Amazon. If we even had like a dime of federal funding, we wouldn’t be breaking our backs all the time. We could take a step back and reorganize the whole way the Postal Service works in a better and more humane way.