Terrific piece! I really relate. I did my undergrad in multimedia journalism ages ago, and knew even before I graduated that I didn’t want to become a fully-fledged journalist (I’m an extremely good student, but could never motivate myself to read the news, and thereby failed every single one of my news quizzes in my program). I dove into technology…
I’m so glad it was refreshing for you, Cindy. I hope that it helps in your own endeavors in the future, and if you have any addendums to what we’ve discovered, I’d love to hear them.
You’re so welcome, Kelsey. I’m glad it’s helpful to you. I know how tricky it’s been for our team, so I figured I’d put something out there to help others who might be in the same boat, now that we’ve mostly ironed out the kinks.
I couldn’t agree more. The genuine human connection between a researcher and her participant is key to learning where those deep needs really are. If a participant just talks about work or the product, we’re missing out on the broader understanding of motivations, goals, dreams, and essentially true empathy. Thanks for this great piece.
I completely agree with this! On my research team, whenever we wrap up with participants, we have a policy where we also send hand-written thank you notes. Their involvement and feedback is fundamental to everything we do, and a hand-written note is a tiny token of appreciation that goes a long way.