Casey Harper
3 min readAug 20, 2024

Diamond Behavioral Health Partners with Three NIL Athletes to Advocate for Mental Health Awareness Among Student Athletes

In a groundbreaking move to support mental health awareness in collegiate sports, Diamond Behavioral Health has signed three prominent NIL (Name, Image, Likeness) athletes: football players Josh Farmer from Florida State University, Isaiah Horton from the University of Miami, and Olympic gymnastics star Morgan Price from Fisk University. This partnership aims to bridge the gap between students and student-athletes, ensuring that mental health resources are accessible to all.

Addressing a Growing Concern

The importance of mental health in college sports has never been more critical. According to recent studies, suicide has become the second leading cause of death among NCAA athletes, highlighting the immense pressure and challenges these young individuals face. The intense demands of balancing academics, training, and competition, combined with the scrutiny of public performance, can take a severe toll on student-athletes’ mental well-being.

Recognizing this urgent need, Diamond Behavioral Health has taken proactive steps to make mental health support more visible and accessible. By partnering with Josh Farmer, Isaiah Horton, and Morgan Price, Diamond Behavioral Health is sending a powerful message: no one is alone, and help is always available.

Meet the Athletes

Josh Farmer: A standout defensive lineman at Florida State University, Josh Farmer has made a name for himself on the field with his tenacity and skill. Off the field, he is passionate about mental health advocacy, understanding the pressures that come with being a top-tier athlete.

Isaiah Horton: Wide receiver for the University of Miami, Isaiah Horton brings both talent and determination to the Hurricanes. He understands the importance of mental resilience and is committed to using his platform to raise awareness about mental health issues affecting student-athletes.

Morgan Price: An Olympic-level gymnast from Fisk University, Morgan Price is no stranger to the physical and mental demands of her sport. Her experience on the international stage has given her unique insights into the pressures faced by student-athletes, making her a strong advocate for mental health support.

Bridging the Gap

The partnership between Diamond Behavioral Health and these three athletes is about more than just raising awareness; it’s about creating a culture where seeking help is normalized and encouraged. By leveraging the influence of these well-respected athletes, Diamond Behavioral Health hopes to reach a broader audience, particularly within the collegiate sports community.

Student-athletes often face unique challenges, including the stigma associated with seeking mental health support. This partnership aims to dismantle those barriers by showing that even the most successful athletes recognize the importance of mental well-being. By sharing their personal experiences and advocating for mental health resources, Josh, Isaiah, and Morgan are helping to create a safer, more supportive environment for all students.

A Timely Initiative

The timing of this initiative couldn’t be more crucial. With the stressors of college life, the pressure to perform, and the added visibility that comes with being an athlete, mental health issues can escalate quickly. Diamond Behavioral Health’s decision to partner with these athletes underscores their commitment to providing the necessary support for those in need.

Through this partnership, Diamond Behavioral Health aims to make it clear that mental health care is not a luxury but a necessity. They are dedicated to ensuring that every student and student-athlete knows that help is available, and that it’s okay to ask for it.

As the conversation around mental health continues to grow, initiatives like the one spearheaded by Diamond Behavioral Health are vital. By signing NIL deals with Josh Farmer, Isaiah Horton, and Morgan Price, Diamond Behavioral Health is taking a significant step in bridging the gap between students and student-athletes, making mental health support more accessible and less stigmatized.

This partnership serves as a beacon of hope for all those struggling with mental health issues, reminding them that they are not alone and that help is always within reach. Diamond Behavioral Health is proud to stand with these athletes in the fight to make mental health resources available to everyone, especially in a time when they are needed most.

If you or a loved one are struggling with mental health issues, please give Diamond Behavioral Health a call at 844–326–7443.

Casey Harper
Casey Harper

Written by Casey Harper

An avid blogger based in the vibrant heart of New York City..... with a keen eye for innovation and a passion for marketing.

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