For all its promise, digital marketing remains an unfortunately siloed business. Nearly every brand invests in both social media — teams of people who agonize about what content to place and promote on Instagram, Facebook, Twitter, and other platforms — as well as paid media — the ads you see…

Social Media Amplification unites social with paid media. It’s crazy that we haven’t done this already. — For all its promise, digital marketing remains an unfortunately siloed business. …

Display advertising and social media both represent ways that brands communicate with audiences, but there are several inherent differences to these communication channels that fundamentally impact the quality of the resulting relationship. The goal of display advertising is often to drive a transaction, but social media is all about building…

Product teams work together to design and build products and features to better meet customers needs and in turn make their software more functional and valuable. Different roles and personalities on the team may have different ideas on how to best accomplish this. I am a PM by background. My…

Luck favors the loose

Within the next 5 years, things will look a lot different than today. Media experiences will become more self-directed as the pendulum swings back towards consumer empowerment. 1. Content will follow people (not the other way around) Today we follow things we like on platforms like Twitter and Instagram. In…

Spaceback can now be used by everyone! With the launch of takespaceback.com, visitors no longer need to register for an account to follow channels and see their favorite content all over the web. Now that the Spaceback follow button can be activated with just one click — it is the easiest possible method for improving the browsing experience! People have lots of options for how to deal with ads; from simply ignoring them to using an ad blocker, but these methods take effort and aren’t always effective. Spaceback takes considerably less effort and is a lot more FUN too!

Here at Spaceback, we often reference the wise words of Howard Luck: “People don’t read ads. People read what interest’s them. Sometimes it’s an ad.” When Howard Luck said this, the only way to deal with uninteresting ads was simply to ignore them. As such, marketers began to incorporate flashy…

Spaceback is proud to announce a partnership with USA Today Sports Images. Now you can see content from your favorite baseball team everywhere you go. Navigate to spaceback.me and follow your favorite team to enjoy a uniquely personal and engaging content experience. Best of all, it’s free! How it works Once you navigate to your favorite team’s Spaceback page, you will see something that looks like this: