However, AI could certainly play a role sooner rather than later in speeding up and augmenting human-led design processes. For example, hundreds of layouts, color schemes, and logos could be computed in seconds, allowing designers to identify attractive or viable ideas much more quickly. As strategist Russell Davies told this month’s “AI Issue” of Creative Review, “it may simply be more efficient and fun to get a machine to generate a thousand choices and then get a human to pick out the nuggets.”
Soul-searching is happening in many professions at the moment, as high-tech, reliable, and inexpensive artificial intelligence (AI) and automation technologies are becoming a reality in every industrial sector. There are already commercial attempts at using AI to deliver design work. These tend to be focused on areas that requires a designer to execute a design that combines a number of visual conventions. For example, Logojoy offers an AI-based logo design service.