Just Put The Phone Under/In/On/Between Your Boobs

Users capture four-second bursts of video by covering a sensor directly above the earpiece of the iPhone. During an interview in his Manhattan office on Thursday, Mr. Neistat demonstrated this by pressing the phone to his chest — a similar motion, for instance, to holding his hand over his heart as if he were singing the national anthem. The phone beeps and vibrates to let you know it is recording, and does so again when it has finished.”

— The Debut of Beme, a Social App That Aims for Authenticity

I tried the Beme beta. It’s not as simple as “pressing the phone to your chest,” since my chest, like that of many women, is not flat. There’s nothing stable to hold the phone against it at the correct height, allowing me to “capture this moment without interrupting it and making it fake,” as Casey Neistat put it. My stomach is too low; my collarbone and shoulders are too high, and angled upward. Beme, like so many other products of tech startups, is just another thing that women have to put more thought into using than the men it was designed by, if they decide to continue using it at all.