How not to start a startup
Bram Krommenhoek

Well written. Inspiring.

No one goes it alone. If you’re a true leader you know how to keep a vision alive and how to inspire others to feel its strong possibility as well.

My downfall in my startup experience was due to my failure to build a qualified team probably. I got friends who were already overworked, to try to help me build websites we didn’t know how to build, while the ideas kept morphing.

Get a clear idea and decide what you will be happy with in the end game. Are you gonna sell the business? Will you need more capital to expand? You need to really know your end game strategies or you will make the wrong decisions along the way.

Get a good sense whether you are the right person or not for the roll you are creating for yourself. Know your true strengths. If you are introverted you will probably not represent the company well with potential clients and investors.

Do you have the three most important parts of your team covered: leader, designer, marketer?

Do not set out with a big budget without a clear and likely path of fully funding your startup. Almost all businesses need more money then they think. Almost all startups spend more money then they have to on things they don’t really need. Keep testing your idea by imagining cutting costs drastically. What are your real needs? What are all the extras? Can I lease instead of buy? Keep it lean. Keep it simple. Keep your idea elegant. Learn to be able to tell people what your business is in a very short, easy to understand blurb. If you need more than a few short sentences to describe your idea you will probably not make it.

Pick a business founder you can relate to and try to learn their ways. Be honest with the roll you fill. Steve Jobs was a marketing guru. Bill Gates is a programmer. Edison was a designer. Einstein was an imagineer. What the heck are you? Good luck.

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