Affiliate marketing, offering cash-back is a good way to increase sales, gain exposure to more people and as you only pay cash-back on already converted sales, it is a unique form of marketing where you only pay for results, which in many cases can be farm more money efficient than paying for banner ads to be displayed.
In addition there are two more features added in cashback website model to attract the consumers. All the shopping people love deals and coupons. Now the cashback website is designed with coupons and deals.
This, obviously, is beneficial for the retailers since a product is being bought off from their website. They, in return, pay a certain amount of money as commission to the cashback websites. Here the best showpiece for cashback website