We developed standards across a number of elements from foundational parts like grid and spacing, typography, colors, content, icons, illustrations, drop shadows, status bars, animations, and action sheets to components like alerts, avatars, buttons, cards, date and time pickers, empty states, forms, headers, lists, map interfaces, loading indicators and states, selectors, and tabs. But perhaps most importantly, we created a space to interact with our riders during the trip.
From the start we wanted to be sure to create a platform that other people could use, build upon and extend internally. It takes a village to build something, and not one populated solely by designers; engineers, product managers, operations, marketing, and many other talented members of the team were involved. Building an entire new product and a design system at the same time was a challenge, especially at this scale.
In e-commerce, providing the right product information at the right point for customers directly affects the bottom line. A recent study by Baymard Institute found that 48% of US e-commerce sites provide too little information on their product lists. At the same time, too many secondary and repetitive details can overwhelm customers and make it harder to choose which product is worth further consideration. This dilemma requires a balancing act that even some of the largest e-commerce retailers are struggling to solve.