It all seems so obvious now

I never really had any formal design training until recently. I just made things up as I went and hoped for the best. Now that I get to work with other design students and people with way more experience than me, I started to pick up on things that I wish I had known earlier.

While I work, I usually stay on one file and keep editing it piece by piece. I don’t see what I do as a big change. I just make a lot of very small changes until the final product is unrecognizable from the first version.


Designing the E-commerce Platform for Furious Fur

Target Platform: Desktop, Shopify

Project Length: Three week sprint

Client: Furious Fur

Team Size: 2 UI Designers and 3 UX Designers

About The Client, Furious Fur: Furious Fur is a Toronto-based company that designs and produces high quality faux fur products that feel just like real fur. Their products are sold in retail stores world-wide and can even be found in The Bay. In order to expand their market, they want to take their business digital and start selling their products on the e-commerce platform, Shopify.

The User Personas

Our UX team put together some great user personas. These are the simplified versions…


The Champagne and Limousines typeface

Typefaces and accessibility: Print and Digital

Preface

The font our client, Furious Fur, was currently using, Champaign and Limousines, did not do the brand justice. It cheapened the overall look and was difficult to read.

The counters on all the rounded letters were full circles and the descenders were super short which made them look very similar if you had to read a long sentence at a normal pace.

The issue with having really similar-looking characters is that everything becomes a bit harder to read. A font like this would be okay for titles and short bursts of words, but for paragraphs, we now have an issue.

Typefaces and Accessibility


Communication is more than just verbal cues

The design process is like a game of telephone. We need to make sure we pass on a very clear message to the next person, so that down the line we have a consistent outcome.

So what happens when the message gets skewed?

It really depends on where the break happens. If it starts with the client, then the whole project will be sent in a direction that doesn’t execute the initial goal. That’s why we have client interviews and determine scopes. If the communication break happens within the team, then we will have conflict and wasted time and energy.


Week One of a three week sprint designing an E-commerce site for Furious Fur.

Project Brief: Our team of 6 must showcase Furious Fur’s products by creating an e-commerce website where they can communicate the brand, showcase trends, and increase digital presence to ultimately drive conversions.

Target Device: Desktop

Client’s Chosen Platform: Shopify

Timeline: 3 week sprint

Note: For this publication, the project is not as relevant as my process. I will have a full case study when the sprint is over. I included this here to give context.

What I learned this week was a good reminder that even when you are following a leader, you need to take charge of your own…


Designing The PawSeekr App

Designing an app is a whole new territory for me. I‘m more of a webpage kind of girl. I guess there’s a first time for everything.

Regardless of the platform, the process is very similar. This case study is going to cover my process of creating the style guide and logo for PawSeekr. Keep in mind this is my second project at RED Academy and not an actual client or app.

Want to see me design the actual app interface? You can find that case study here.

Brief

Each dog has a personality and heart of its own. The current options…


Designing The PawSeekr App

Designing an app is a whole new territory for me. I‘m more of a webpage kind of girl. I guess there’s a first time for everything.

I was given a mid-fi prototype to skin. Easy, right? Nope. Not when the mid-fi looks like it came right out of 2009.

Want to see me design the logo and style guide? You can find that case study here.

Software: Adobe XD, Adobe Illustrator, Adobe Photoshop, Sketch

Project Length: 10 days

Brief

Each dog has a personality and heart of its own. The current options for finding and adopting a dog are often tedious…


Part Two of Creating a Typographical Specimen Landing Page

Brief

You can find the first part with my research and the history of VAG Rounded here.

Create a well structured and designed web desktop landing page that is optimized for conversion and showcases the typeface, VAG Rounded.


Part One of Creating a Typographical Specimen Landing Page

The Task

Create a well structured and designed web desktop landing page that is optimized for conversion and showcases the typeface, VAG Rounded.

This is Part One of a two part case study of Creating A Typographical Specimen Landing Page. You can find the next part here.

Research

Prior to this project I had never heard of VAG Rounded. In fact, if you had shown me the name of this typeface, I would assume it was meant for feminine products. Who would name a typefaceVAG? So many questions. …

Cassandra Alvarado-Didier

A product designer, game programmer, and animal lover. cassandradidier.com

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