I would consider glocality as the acknowledgement of global and local societies from an outside perspective. “Many people would agree that contemporary everyday life in the western world is ‘glocal’, in the sense that there are dialectic relationships between global influences and local life” (Listerborn, 2013). Having a global understanding and an acceptance of local society defines the concept of glocality. Global trends lead to local decisions, so local acceptance would actually come from understanding the world as a whole.

Place has had a HUGE impact on my social and cultural identity. Identity can be defined as “the condition of being oneself or itself, and not another” (, 2015). I live in Orange County, California, and would undoubtedly consider myself a typical Californian. But simultaneously, I have always been aware and conscious of the fact that there is a world outside of Orange County, and being able to explore it is by far the best experience I have ever had. After residing in another country for two months, I have realized that “we interact with people in other locations, and I think that we imagine ourselves in very different ways” (Meyrowitz). Even though I easily stand out here at Deakin, growing up in California has made me the individual that I am today. It’s the reason I sound like I do, the reason I have the personality that I have, and most importantly, it is the reason that the opportunities that I have had have been available to me.

We use tons of slang in California, especially in media settings, but it is all different than the slang used here in Australia. When I am at home, I understand what people mean when they use the shortened terms or phrases, but on a global level I feel minuscule and unaware. Although I feel this way, there has never been a doubt in my mind that slang would be present no matter where I travel; and globally, I am aware that that acceptance is necessary in order to have a true global understanding.

As a whole, glocality has never been more present in my life. I am conscious of the global community, and I am grateful that interactions are similar all over the world, so you can choose any place as a new “local” community with only a few difficulties here and there. Social behavior is becoming less important regarding the choice of a local community as society progresses, due to the fact that communication now takes place in instances other than face to face situations (mostly in media). The choice of your own local community is one that is new and should be looked at as a positive thing, because all it is doing is expanding our global knowledge.

The rise of glocality: New senses of place and identity in the global village. In K. Nyiri (Ed.), A sense of place: The global and the local in mobile communication. Vienna: Passagen Verlag, pp. 21–30. Available at: HYPERLINK “" \t “_blank”

Carina Listerborn (2013) Suburban women and the ‘glocalisation’ of the everyday lives: gender and glocalities in underprivileged areas in Sweden, Gender, Place & Culture: A Journal of Feminist Geography, 20:3, 290–312, DOI: 10.1080/0966369X.2011.649351, (2015). the definition of identity. [online] Available at: [Accessed 26 Aug. 2015].