Cat HowinHow & How JournalHow to turn your Website into a Lead Generation ToolA website should always have a clear purpose: to sell something, generate interest, or provide information.Aug 19, 2019Aug 19, 2019
Cat HowinHow & How JournalWhat is a Brand Archetype?Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers.Jul 24, 20191Jul 24, 20191
Cat HowinHow & How JournalWriting Brand Messaging that ResonatesA brand message should be simple, but the thinking behind it should be complex. Here’s how to work it out.Jul 15, 2019Jul 15, 2019
Cat HowinHow & How JournalWhat is Content Strategy?We look at how we help clients get the right content, to the right users, at the right time.Jul 15, 2019Jul 15, 2019
Cat HowinHow & How JournalMy Week in ImagesAs a creative director, I invest time into referencing as many images and styles as I can. Here’s what I’ve been looking at this week.Jul 15, 2019Jul 15, 2019
Cat HowinHow & How JournalExplainer Videos for StartupsSome points we always bear in mind when creating animated explainer videos for our startup clients.Jul 15, 2019Jul 15, 2019
Cat HowinHow & How JournalWhat is Art Direction?To art direct is to unify the vision of a brand and all its output. Here’s a bit more about it.Jul 15, 2019Jul 15, 2019
Cat HowinHow & How JournalHow to Create a great Business CardBusiness cards might seem old-school, but they still have value! Here’s how to make them as memorable as you can.Jul 12, 2019Jul 12, 2019
Cat HowinHow & How JournalMy Week in ImagesAs creative director at Polleni, I invest time into making sure I reference as much imagery as possible. Here’s my weekly round up.Jul 12, 2019Jul 12, 2019
Cat HowinHow & How JournalOur Approach to Brand ConsultancyHow we use solutions, research, analysis and general marketing knowledge to help companies create a successful brand and sell more.Jul 12, 2019Jul 12, 2019