A website should always have a clear purpose: to sell something, generate interest, or provide information. If you need your site to generate leads for your business, then this should be considered in every aspect of the site design. Here’s how to make it work for you…
Before considering lead generation, it’s important to first be sure that the baseline brand identity communicates clearly and holds the trust of its customers. A brand strategy or positioning exercise is the best way to do this, to define what makes up the brand, what makes it unique and how customers perceive it…
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers.
In our design agency we always think of a brand as a person with a specific point-of-view. This position helps your brand communicate comfortably, and confidently, with its customer base. How people connect to your brand and whatever meaning they assign to it is due to this personality, or point-of-view.
A brand message should be simple, but the thinking behind it should be complex. Here’s how to work it out.
our brand message is the one thing that ties together every single piece of content that you create. It is the underlying value proposition, and language, that you communicate in your content.
For Apple it is “think different”, for Nike “just do it”…
It is your slogan — but it is also a lot more than that. Here are a few tips to consider in order to write brand messaging that resonates.
We look at how we help clients get the right content, to the right users, at the right time.
Content strategy can be defined as getting the right content, to the right user, at the right time. At Polleni we develop content strategy with every client — to help us to work out how their company should write about itself, and what it should write about.
We look at why they are creating content, who they are helping, and how they will help them in a way that no one else can.
First we establish a brand’s tone-of-voice — which…
Some points we always bear in mind when creating animated explainer videos for our startup clients.
An explainer video is a short, pithy animated video that focuses on explaining a business idea in a simple and engaging way.
At Polleni we create animated explainer videos to showcase a startup’s idea and / or product. We produce these in-house; and they include script-writing, storyboarding, voice-overs and animations using existing company assets or custom-created visuals.
We make these videos memorable and compelling through the use of clear and concise language and appealing, eye-catching visuals or animations that grab the viewer’s attention. It’s…
To art direct is to unify the vision of a brand and all its output. Here’s a bit more about it.
Art direction is the management of a team of designers, or designer, on a creative project. These projects can be quite wide ranging — from fashion shoots and food styling to editorial layouts and theatrical prop displays.
As a result, art direction can be a fairly loose term which takes people a while to get their head around: “What do art directors actually do?”. The answer is: LOTS.
To art direct is to oversee external creative — such as…
Business cards might seem old-school, but they still have value! Here’s how to make them as memorable as you can.
Business cards. At their most basic they are rectangular-shaped cards which bear the business information about a company or individual. At their most elevated — they are a not-to-missed opportunity to convey an emotive feeling about a brand through a sensory physical product.
Business card design is the creation of graphics for these cards which help convey information about an individual and their brand as succinctly as possible. …
How we use solutions, research, analysis and general marketing knowledge to help companies create a successful brand and sell more products.
To offer brand consultancy is to give expert advice where solutions, research, analysis and general marketing knowledge are used to help companies create a successful brand. This, in turn, will ultimately help them to sell more products.
Good knowledge of design, marketing, business and customer behaviour are key in knowing how to consult a company on their brand.
Branding consultants develop and help implement strategies for both new and existing products; and can influence all phases of marketing. …