Cat HowinHow & How JournalHow to turn your Website into a Lead Generation ToolA website should always have a clear purpose: to sell something, generate interest, or provide information.·4 min read·Aug 19, 2019----
Cat HowinHow & How JournalWhat is a Brand Archetype?Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers.·3 min read·Jul 24, 2019--1--1
Cat HowinHow & How JournalWriting Brand Messaging that ResonatesA brand message should be simple, but the thinking behind it should be complex. Here’s how to work it out.·2 min read·Jul 15, 2019----
Cat HowinHow & How JournalWhat is Content Strategy?We look at how we help clients get the right content, to the right users, at the right time.·2 min read·Jul 15, 2019----
Cat HowinHow & How JournalMy Week in ImagesAs a creative director, I invest time into referencing as many images and styles as I can. Here’s what I’ve been looking at this week.·1 min read·Jul 15, 2019----
Cat HowinHow & How JournalExplainer Videos for StartupsSome points we always bear in mind when creating animated explainer videos for our startup clients.·2 min read·Jul 15, 2019----
Cat HowinHow & How JournalWhat is Art Direction?To art direct is to unify the vision of a brand and all its output. Here’s a bit more about it.·2 min read·Jul 15, 2019----
Cat HowinHow & How JournalHow to Create a great Business CardBusiness cards might seem old-school, but they still have value! Here’s how to make them as memorable as you can.·3 min read·Jul 12, 2019----
Cat HowinHow & How JournalMy Week in ImagesAs creative director at Polleni, I invest time into making sure I reference as much imagery as possible. Here’s my weekly round up.·1 min read·Jul 12, 2019----
Cat HowinHow & How JournalOur Approach to Brand ConsultancyHow we use solutions, research, analysis and general marketing knowledge to help companies create a successful brand and sell more.·2 min read·Jul 12, 2019----