Red Lobster & The Importance of Social Management

The power of social media is increasingly becoming part of the fam in the digital acquisition process. For many. For some. But not for all. And definitely not for the American seafood restaurant chain Red Lobster.

Here’s what went down on Sunday (‘Straya time for those watching from the global homez).

Enter Beyonce breaking the internet and releasing ‘Formation‘.

Enter the line, “When he fuck me good I take his ass to Red Lobster”.

Enter the missed opportunity to capitalise on this free global promo from The Qween due to lack of social media management and the acknowledgement that you need to be where the conversation is,

and the conversation is on you,

and you are not there.

Twitter blew up when Red Lobster was nowhere to be found.

red lobster social media team deciding on the next tweet. https://t.co/dy2l9mu1Qv— 
Sean. (@Seantaneous) February 06, 2016

Eight hours later, Red Lobster finally turn up to the social realm with this:

So many good things could’ve come from this Red Lobster. Why you gotta be like this?!

Whist Lobbies is probably still going to reel in the dollars on Valentine’s Day from this track, they could’ve amplified this opportunity so much more.

The internet is 24 hours, just like our new economy. You can’t afford to miss opportunities but even more so, you can’t afford to lose the trust of your communities and miss growth. Red Lobster does indeed have a social media team of sorts but if this social media fail is anything to go off, that team probably looks like this:

Social media isn’t just a place to run your shortened TVCs. Social media is the place where you build communities through earned trust, through relevancy, through evolution of branding and through being as human as possible on platforms that are perpetuated by the people, solely for the people.

Always be on top of your shit and like Bey says in so many words, “Always stay gracious, best revenge is your paper…..and your social media team”.