We’re in this together.

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Photo by Ben Rosett on Unsplash

Dear Subscriber,

As a person who previously joined our email list, I feel it’s my duty to have an intern send you a heart-felt note, ending it with my email signature. We’re thinking of you. We know times are hard, but we will get through this together.

You see, I have your back. We are here to support you.

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Photo by Eugene Zhyvchik on Unsplash

While we begin to re-open America, we’re doing our part to chip into the economy. You see, although we have slashed our worker’s pay in half, we know that their tireless hours and dedication to risking their lives in order to attempt to put food on the table for their kids will keep our endowment (and bonuses!) high. Obviously my C-suite will spend that hard-earned money on a new vacation home, or upgrade to their brownstone. That money, in turn, winds up back in your hands. …

Your audience will remember how you treated them

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Photo by Lan Pham on Unsplash

This is a weird time. Globally. The coronavirus has changed the life of every single person on Earth. Here in New York City, it’s being said that up to 75% of independent restaurants won’t reopen. It’s heartbreaking.

I should know, I’m a small business owner. Between the broken programs that were established by the stimulus bill to “help small businesses” and the quick need to pivot to a work-from-home and online-only strategy, it’s been a roller coaster of emotion. So the next question is… what can we do?

Right now, there’s a unique opportunity to communicate with your audience in a fresh way. And businesses know it. We’ve been inundated with communications. But here’s the rub: huge amounts of those communications and marketing messages are total garbage. Tone-deaf ad campaigns and “heartfelt” emails sent “from the founder” to tell you “what we’re doing during COVID-19,” are being sent to our email inboxes daily. …

Getting Coverage is Easier than You Think. Here’s What to Expect.

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Photo by LinkedIn Sales Navigator on Unsplash

I’ve gone without health insurance many times in my life. After I graduated from undergrad, I wasn’t covered for 3 years, even while working full time for a university. Then, after grad school, I went without it for about a year. Some of that time, I worked at a nonprofit that kept me on as a contractor so they could pay me a lower wage and not have to pay benefits, even though I was actually working full time. When they hired me on full-time, I had to go through a waiting period to be eligible for insurance.

During that time, I remember being on the train with a friend and looking up at an Oscar ad. Without realizing it I said out loud, “I should really call them.” My friend looked at me, appalled, “You don’t have health insurance?!” I was too embarrassed to admit that, no, in fact, I didn’t, so I lied. And then forgot about it. During this period, there was a time where I got strep throat and had to have a friend (who also was uninsured) call a friend of theirs who’s mom was a nurse. There was a literal game of telephone involved for me to get penicillin. I had to wait for my friend to be able to go to a pharmacy to get the prescription, and then navigate the train to his office with a 104 fever. I’m very thankful I have friends who will take care of me, but I also recognize how important it is to prioritize your health. …

They just happen to know their ideal client — and if that’s not you, that’s fine

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Photo by Thought Catalog on Unsplash

Peloton recently came out with an ad for the holidays, and it’s got people talking. A lot of people.

From Hoda and Jenna to Market Watch, The New York Post, Mashable, the BBC, and basically the entire Twitterverse, everyone has something to say about this ad.

Most of the chatter is about how viewers are confused, how they think it’s sexist, how they think Peloton is fat-shaming by showing the journey of a 116-pound woman who is becoming a 112-pound woman.

And here’s the thing. You’re all wrong.

Peloton knows their ideal client. If you don’t get this ad, it doesn’t mean it’s bad. …

So why is it legally and socially inaccessible?

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Photo by Kelly Sikkema on Unsplash

Being in our early 30s, a strange thing has happened. My partner and I have started figuring out how to build a life that includes having kids. He’s excited about having a family. However, the financial reality of living in New York City, being a business owner, and juggling our combined graduate school debt leaves me with anxiety. Adding kids is down-right bone chilling, especially considering the statistics around inequality of childcare responsibilities.

The knowledge that my relationship is balanced and supportive makes the idea of kids easier to handle. …

Here’s what it means and how it can help you thrive

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Photo by Vadim Sadovski on Unsplash

While attending a leadership training conference for my former corporate job, I had a chance to sit down with our conglomerate’s CEO, Mark. For some reason, maybe because I have the habit of being a little too bold, he’d taken a liking to me.

Over coffee, we talked about client problems and solution building, and the conversation turned to solving problems that weren’t 100% on point for what our company did.

Then Mark, in a half-joking tone, said, “Fire your clients! Always fire your clients.” When I brought it up to a colleague later, she told me, “Oh ya, he loves saying that,” with a smirk on her face, she imitated him, “Fire your clients! …

Don’t worry, it doesn’t require being up all night

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Photo by Toa Heftiba on Unsplash

“Why are you working with ecommerce entrepreneurs?” I asked. The response: “Because I understand them and think I can sell this product to them. ”

This was part of a conversation I was having with a client of mine, who I ended up releasing from their contract.

Founding a profitable company seems to be the goal of so many entrepreneurs out there, and it makes sense, right? You go into business to make money, build a unicorn, etc.

Well, unicorns aren’t real and the majority of businesses out there are full of crap.

You need magic to make a profitable business, and magic comes from finding something that works. And in order to find something that works, you need to be obsessed with your client. More importantly, obsessed with owning the problems your client is facing. …

Your debt doesn’t have to control your life

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Photo by Alice Pasqual on Unsplash

Millennials dealing with student debt came of age during the great recession. High divorce rates led to lower household incomes. A bad economy resulted in record number job losses. The housing bubble popped and some of our families lost their homes. We wanted to make sure that never happened to us, so we went to college. But rising tuition and college expenses led to the biggest student debt crisis that this country has ever seen.

Now that most millennials are post grad, the economy is seeing the realities of that debt. Statistics show that millennials have lower income and fewer assets than previous generations. As more members of this generation put their life on hold — waiting to buy homes, get married, start families, or start businesses — the concept of the American Dream grows further and further out of reach. CNBC reports that housing prices in the U.S. are projected to rise at twice the rate of inflation and incomes, making it even more unrealistic for an entire generation to purchase those homes in the future. …

Your clients are hiding in plain sight

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Photo by Kobu Agency on Unsplash

My first $150/hour gig came as a bit of a surprise, something that’s common for a lot of freelancers, consultants, side-hustlers, and new founders.

I was helping a friend who was exploring a new business, and I realized she needed a second opinion on some web issues she was having. I didn’t want to hire anyone, just get an idea of what direction to go in. After posting a note in a Facebook group, I got a response from Lauren*, saying “I can probably help!”

We set up a conference call and I told her about the business, what my friend was looking to achieve, and the technical aspects of the web job. She became invested and put several hours of work into the task at hand. When we were done, I asked her, “Is there anything I can do for you to help you in return for all that time you’ve given me?” …

Considerations for Startup Founders in Their Quest to be Seen

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Photo by NordWood Themes on Unsplash

PR and Marketing seem to get a weird reputation with startups. And nonprofits, and well established tech and software firms. So let’s just say marketing and PR get a weird rep in general.

What I’m referring to is that idea that Marketing and PR should be free. It should be organic. It doesn’t need any time or personal investment. User generated content will just pop up because your product is so great, people won’t be able to help themselves from talking about it with their friends and online community. Press will be clamoring to write about you because you’ve picked up so much buzz. …


Cat Bradley

Building power for women in entrepreneurship. Consistency makes an impact. Founder at SewEthico, SewEthico.com

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