Catchword BrandingBetter late than sorry: Name review of Walmart BettergoodsWalmart rolled out a new private label brand last week, its biggest in 20 years. The Bettergoods grocery line launched with 300 mostly…May 9May 9
Catchword BrandingThe language of love: English terms of endearment through the agesDo your favorite pet names date from 10, 100, or 1000 years ago?Feb 14Feb 14
Catchword BrandingHow a bevy of non-alcoholic brands is selling the new zero-proof lifestyleLook at the bubbling market and three F’s quickly rise to the topJan 26Jan 26
Catchword BrandingFrom ChatGPT to Perplexity: How to name an AI chatbotWhile the frenzied development of AI may make us fear for the future of humanity, it also means there’s a lotta branding going onSep 1, 2023Sep 1, 2023
Catchword BrandingMaster of your domain: 10 steps for domain name success for new or rebranded companiesRolling out your new company name has a lot of moving parts, from legal and administrative to PR and marketing. Our downloadable guide How…Aug 4, 2023Aug 4, 2023
Catchword BrandingMusk may be an X-man, but does he have brand strategy superpowers? Review of Twitter’s new identityMusk abruptly ditches the Twitter identity. Strategy or swagger? What IS happening?!Jul 28, 2023Jul 28, 2023
Catchword BrandingZuck, yes: Why “Threads” is a smart name for Meta’s new Twitter rivalIf Elon Musk’s platform is an injured whale, Mark Zuckerberg just sent another shark into the waterJul 6, 20232Jul 6, 20232
Catchword BrandingFrankly, We Give a Damn: Oscar Mayer Rebrands the Wienermobile as the FrankmobileThere’s some chatter that this tasteless rebrand could be a temporary ploy. We certainly hope that is the casingMay 22, 2023May 22, 2023
Catchword BrandingWhat We’ve Learned From 25 Years in the Naming IndustryIt was 1998 and things were effervescent in the Bay Area. The first internet boom was booming. Startups were popping up like jets at the…May 4, 20231May 4, 20231
Catchword BrandingStill Looking: Name Review of FoundeverGlobal leader in customer experience Sitel Group has rebranded as Foundever. International naming is tough but they could have found…Apr 27, 2023Apr 27, 2023
