Catherine McNally
Tips for online writing, UX, SEO, and content strategy. Staff writer for, formerly editor of Venture Mag. See more on Twitter: @CMcNally_Writes
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My first so-called gig publishing content online was back when Yahoo’s GeoCities was still alive and kicking. I built and maintained a Tenchi Muyo! fan site, first using the built-in page builder and later started playing with custom HTML code.

That’s when I ran into the image alt text code.

A blonde woman in a red hoodie screams.
Photo by Jan Kopřiva from Pexels

“I feel like all I do is copy other artists,” my friend told me the other morning.

My friend is a talented painter who clearly has a passion for improving her skills. (I should clarify, she’s never once claimed a copied piece of art as her own.) …

Photo by Nigel Tadyanehondo on Unsplash

In 2021, more than 58% of internet traffic comes from mobile users worldwide — and just over 50% of US internet traffic is from a mobile device, according to Statcounter. And that number is trending up.

What does this mean for you?

If you create anything online, it’s critical that…

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Feeling lazy? It might be your mind telling you that you’ve got too much on your plate.

Our society likes to hype up productivity, and that’s okay. At least until we end up with too much to do and not enough time or willpower to finish any of it. …

A woman leans out of a car window while driving through the mountains.
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Have you ever heard the saying, “quitters never prosper?”

It’s wrong.

Those who quit absolutely can and do prosper. Quitting activities that aren’t satisfying frees up your time for more enjoyable pursuits that are, in the end, more impactful. Quitting nips boredom and frustration in the bud.

Quitting gives you…

A person in a black coat and jeans wearing a white backpack and carrying a DSLR camera wades through snowdrifts in a pine forest.
Photo by Sead Dedić on Unsplash

Whether you’re a beginning writer or an expert, there’s one thing you should do to start building a following of loyal fans: share your process.

Imagine your path to success as a writer is like plowing your way through colossal snowdrifts. Growing up in Wisconsin, I dreaded winter because weekdays…

Catherine McNally

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