Use these five easy SEO tactics to help readers find your stories online

A man wearing a beanie hat searches for a book in a library
A man wearing a beanie hat searches for a book in a library
Photo by Devon Divine on Unsplash

Search engine optimization (SEO) may seem extremely technical and not something that a writer should bother with.

But I’m here to tell you that’s as far from the truth as you could get. To ignore SEO on your landing pages, Medium articles, and even personal blog posts is to basically shoot yourself in the foot.

Without SEO, your content has lower chances of being found and read. And, as a writer, that’s pretty much a nightmare.

So without getting too technical, here’s how you can add a little SEO magic and get your writing ranking in Google search results in…


Time invested in engagement is time well spent.

A crowd of multi-ethnic men and women cheers an unseen person on stage.
A crowd of multi-ethnic men and women cheers an unseen person on stage.
Photo by Nicholas Green on Unsplash

Engage with your audience.

“The more I allow you to influence me, the more open your mind gets for me to influence you.”

— Jocko Willink, “Jocko Willink Explains Respect, Influence and Leadership” on Impact Theory

Jocko’s quote refers to leadership, but don’t we lead and guide our customers to the solutions we’ve built for them?

If you engage with your audience, ask them questions, and help them with their questions, the more willing they’ll be to come back and continue to engage with you. And the more likely they’ll be to buy from you.

Find out your customers’ needs through CX

Create a customer experience (CX)…


You don’t need to wake up early to earn success.

A young woman is sleeping on a bed with the sun filtering through the blinds on her window
A young woman is sleeping on a bed with the sun filtering through the blinds on her window
Photo by Annie Spratt on Unsplash

For the past year or so, I’ve seen articles and posts celebrating those who wake up in the wee hours of the morning to start their day.

“Successful people wake up at 4 a.m.!”

“Productive people start their day at 5 a.m.!”

“10 things the winningest people in the world do every day — hint: waking up early is number one!”

You don’t have to wake up at the crack of dawn to be successful.

In fact, this “advice” is extremely harmful.

Not all of us are functioning human beings at 4 a.m. Hell, my vocabulary is limited to a…


So you’ll never stare at a blank page again.

Photo by Kat Stokes on Unsplash

Brainstorming ideas usually goes one of two ways: it’s a crashing wave of exciting ideas or painful hours spent hoping the paint will dry and an idea will magically appear.

I’m still pretty new to writing content on my own, but even with a full team behind me at my full-time job, devising new content isn’t always a smooth ride. And this task becomes more daunting if you don’t have coworkers to bounce ideas off of.

So what to do when your idea faucet turns from a steady stream to a slow drip?

I regularly use these three strategies when…


Anyone who says you’re a failure if you come out of 2020 with no new skills is absolutely wrong.

A man stands on top of a rock with outspread arms, gazing out into a cloudy sunset
A man stands on top of a rock with outspread arms, gazing out into a cloudy sunset
Photo by Joshua Earle on Unsplash

I keep seeing articles here on Medium illustrating how the author made $500, $1,000, $10,000 with their writing. Looking at my 80-cent paycheck from July, I should be jealous. But I’m not.

I should want to learn how they do it. But I don’t.


Seeing 2020

Diverse perspectives create unique, compelling stories

A mural of a woman’s face on a white brick wall with a colorful afro and the caption “Love is color”
A mural of a woman’s face on a white brick wall with a colorful afro and the caption “Love is color”
Photo by Chris Barbalis on Unsplash

There’s one missing ingredient that makes all writing—fiction and nonfiction both—fall flat. Overlooking it can get you ghosted by a publication you pitched. When it’s missing, that might be the reason you got a rejection letter.

That ingredient is diversity.

Without diverse perspectives in our writing, we’re blindly throwing darts. When we can’t consider others’ view of the world, our writing falls into the trope trap. It doesn’t resonate.

“It is only when diverse perspectives are included, respected, and valued that we can start to get a full picture of the world, who we serve, what they need, and how…


20+ tips and tools to keep your head above water.

A person’s head floats just above the water
A person’s head floats just above the water
Photo by Li Yang on Unsplash

It’s fun to discover new ideas, opinions, and methods . . . until it’s not.

If you tend to be over-anxious like me, it’s pretty easy to get caught up in information overload. And even if you aren’t an anxious type, it’s still easy to get bowled over by a wave of information.

You collect quotes, articles, podcasts, and videos here and there. You add them to your list of things to read later.

But soon your lists are overrun, your browser is stuffed with random bookmarks, and your inbox is flooded with emails. And you don’t read any of…


The 5-Step Guide to

How to write insightful reviews instead of giving shoppers raging FOMO.

A man shops on an online marketplace for website themes
A man shops on an online marketplace for website themes
Photo by Campaign Creators on Unsplash

Reviews should be an online alternative to authentically knowledgable retail employees. You know, the sales associates who offer helpful advice whether you’re a newbie or fellow guru. And pretty much resonate with passion for and knowledge of the products they’re chatting with you about.

This Black Friday I decided use online reviews to pick a replacement for our old range and dishwasher. I thought I was so damn smart to take advantage of those Black Friday sales while skipping the crowds by shopping online.

Boy, was I wrong.

Instead I traded getting razzle-dazzle by salespeople in the appliance section of…


Sometimes silence really is golden.

A man gestures with his hands as he talks to a woman nearby
A man gestures with his hands as he talks to a woman nearby
Photo by Headway on Unsplash

It took me a long time to build up the courage to share my writing with others. I pretty much kept things under wraps until I got a full-time job as a writer. That’s when I finally began to build up the confidence I needed to shine the light of publicity on my writing.

Feedback from others was critical for me while I struggled to open up and share. But I received support and compliments from close friends and family, and that gave me the courage to eventually share with strangers. …


Hiding behind perfection is a disadvantage to other writers and yourself.

A woman stretches her arms out and hides her face behind her hands
A woman stretches her arms out and hides her face behind her hands
Photo by Drew Hays on Unsplash

Social media and publishing sites like Medium are wonderful platforms for creative expression. They give everyone a voice and an outlet to share their most meaningful creations.

But these same sites can be detrimental too.

They can hide the true effort behind the success and perfection displayed.

As a reader on Medium, you can’t see what went wrong: how many rough drafts other writers went through before they published, their struggle to gain inspiration and identify topic ideas, or how often they stumbled, got down on themselves, and failed before they hit “Publish.”

Hiding the effort required for success behind…

Catherine McNally

I’m an internet expert and writer for Reviews.org. I fell head over heels into the internet in 1998 and haven’t looked back. Instagram: @cmcnally.writes

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