Top 3 Social Media Tips for Business Owners in 2017

Perhaps the only constant in the social media world is that it’s always changing

Catherine Lorah
Apr 8, 2017 · 3 min read

Social media is continually evolving. So much so that as a business owner, navigating the social marketing waters can be incredibly confusing and time-consuming.

The good news: by embracing these changes and adapting your social media plan accordingly, you can take your business to the next level in 2017.

1) Utilize Video Content

Video’s presence in social media certainly isn’t new, but it is flourishing and will to continue to do so in 2017 and beyond.

According to Cisco, video will account for 69% of all consumer internet traffic by 2017. This forecast also states that “…it would take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month in 2020.”

Additionally, live streaming content is becoming increasingly popular with social audiences. Facebook Live, Snapchat, Twitter’s Periscope, and Instagram Live will continue engaging users with easy-to-digest and visually-pleasing material.

In short: Video is taking the content marketing world by storm and businesses would be wise to realize its full potential.

2) Optimize Your Content for Each Specific Platform

Different platforms are increasingly solidifying their particular niche in the social media world. A mistake that businesses often make is to share a specific message across all of their social networks in the exact same way. While it can be beneficial to share the same type of information across various platforms, content should be optimized for each one, keeping their unique intricacies in mind.

Twitter, for example, is perfect for statistics, short summaries, and quotes. Just be sure to keep it ultra brief. Facebook is excellent for telling stories and having a conversation with audiences. Instagram reigns when it comes to authentic small moments, and LinkedIn is great for housing industry-related articles and sparking professional conversations.

Let’s say you have a how-to video that you’ve posted to YouTube. That same information transcribed into a blog post with a link to the video on your channel could be on your business blog or Tumblr page. An infographic of that information could be posted to Pinterest, where infographics are extremely well-received. A bite-sized explanatory quote could be posted to Twitter along with a link to the video, and a Q&A session about the topic at hand could be held on Snapchat. In this way, the same general message can be showcased in the most beneficial way to each specific network.

In short: Sharing social media content isn’t a one-message-fits-all exercise.

3) Adopt a Social eCommerce Strategy

The social landscape has played a critical role in the evolution of online shopping. In fact, 93% of buying decisions are influenced by social media. For example, Facebook, Twitter, Instagram, and Pinterest all offer ways to purchase products from directly within their apps.

There’s no reason why you shouldn’t be taking advantage of the spots where consumers are already spending most of their time, and in-app purchasing can provide an easy and seamless shopping experience for your audience.

In short: Social shopping can be a way for consumers to feel like they’re not shopping at all and offers expanding opportunities to retailers.

By following these three tips, you’ll see your social media presence expand and your viewership increase, leading to better brand recognition and customer engagement. Social media itself isn’t going away anytime soon and is the one reliable way to reach consumers.

Catherine Lorah

Written by

Digital Content Marketing Manager with a passion for marketing, internet culture, travel/tourism, interesting food and people, and the Oxford comma.

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