The Why Storytelling Series

Part of the Why Storytelling Series

Source: Canva

I have always been a big believer that all marketing is storytelling.

I love storytelling.

I love marketing.

I love brand storytelling.

I love writing.

I love writing about marketing.

So, when I finally got around to reading Seth Godin’s All Marketers Tell Stories — right around the same time I started reading and following on Medium…

Well, there you go. What better way to delve into publishing on Medium than writing about my favorite things, while riffing on ideas from a phenomenal book?

In this series, I will look at several ideas in brand storytelling from both a personal and a marketing perspective. (Because why not make it an interesting writing exercise at the same time?)

Why Storytelling?

Why Storytelling: A Personal Viewpoint

Why Storytelling: A Marketing Viewpoint

The Stories We Tell

The Stories We Tell: A Personal Viewpoint

The Stories We Tell: A Marketing Viewpoint

The Stories We Tell Ourselves

The Stories We Tell Ourselves: A Personal Viewpoint

How to Tell Your Authentic Story

How to Tell Your Authentic Story: A Personal Viewpoint
How to Tell Your Authentic Story: A Marketing Viewpoint

How to Live Your Authentic Story

How to Live Your Authentic Story: A Personal Viewpoint
How to Live Your Authentic Story: A Marketing Viewpoint