The Why Storytelling Series
Part of the Why Storytelling Series
I have always been a big believer that all marketing is storytelling.
I love storytelling.
I love marketing.
I love brand storytelling.
I love writing.
I love writing about marketing.
So, when I finally got around to reading Seth Godin’s All Marketers Tell Stories — right around the same time I started reading and following on Medium…
Well, there you go. What better way to delve into publishing on Medium than writing about my favorite things, while riffing on ideas from a phenomenal book?
In this series, I will look at several ideas in brand storytelling from both a personal and a marketing perspective. (Because why not make it an interesting writing exercise at the same time?)