This article first ran on Forbes.com on Friday, December 4.
I may have started the Blue Collar Wine Guide as a dare, but it has turned out to be one of the most eye-opening projects I’ve ever done.
A few days ago I wrote about Barefoot wines, and why its Pink Moscato delivers on the promise of customer satisfaction: I didn’t buy that wine to take it “seriously.” I bought it just to drink, quickly and for fun, which was exactly what its marketing and packaging led me to…
This week I’m traveling in Brazil and looking, of course, to put myself in the shoes of a typical wine consumer in Brazil.
When I do that, here are a few things I know: