Ihar PaulauinTimeTick5 Key Challenges EV Charging Operators May Face in 2025In 2020, there were approximately 10 million EVs on the road, supported by around 1.3 million public charging points. Fast forward to 2024…Aug 21Aug 21
Ihar PaulauCustomizing Outbound and Nurturing Messages With AIAfter burning the midnight oil analyzing your buying personas, the last thing you want is to write dozens of templated texts to reach out…Jun 14Jun 14
Ihar PaulauWriting Reports No One Reads with AIEarlier, I listed possible AI uses for marketing tasks. Today, let’s dive deeper into the first one — writing lengthy reports that are…May 16May 16
Ihar PaulauHow to turn unhealthy office into a permanent workoutA concept of mine featuring Mehdi Sadaghdar. What do you guys think? I mean I’d buy a year pass right away.May 3May 3
Ihar PaulauHow a real life CMO uses AI and LLMsNow here is a list of my personal real world application of generative AI in marketing. I’ll dive deeper into each of those with examples…Apr 29Apr 29
Ihar PaulauHow to really use AI in MarketingSeeing a lot of misconceptions about generative AI recently and its use in marketing without understanding how it works and what it’s good…Apr 29Apr 29
Ihar PaulauSubconscious Selling: Mastering In-App Purchases Through NeuromarketingIn an age where in-app decisions are made in the blink of an eye, the concept of ‘What You See Is All There Is’ (WYSIATI) becomes crucial…Apr 2Apr 2
Ihar PaulauGoogle Play’s Neuromarketing Play: Elevating App MetricsThe power of neuroscience is in its potency for practical use. Even huge platforms like Google Play adopt it in the form of neuromarketing…Mar 7Mar 7
Ihar PaulauinPush Notification AdvertisingCase Study: Lowering cost per lead by 43,98% with SmartCPCRichPush launched a new feature recently — SmartCPC. It buys clicks lower when possible, lowers average CPC and save your budget to buy…Feb 25, 2019Feb 25, 2019
Ihar PaulauinPush Notification AdvertisingHow push notification ads look in different operating systems and browsersDec 24, 2018Dec 24, 2018
