Three Epic Powers of Brand Archetypes

Catherine Koblinsky
Nov 4 · 10 min read

And how you can use them to change your life

My copy of The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, by Margaret Mark & Carol Pearson

I knew that this book was going to change my life before I was halfway through. Written for the marketing professional facing down a new millennium, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes outlines twelve stories that have permeated global societies throughout time. The authors claim that these archetypes…

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