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That quick little word at the end is pure Roger Ailes propaganda even when he’s not around. This is messaging on steroids and dog whistles and what-have-you. This is the stuff that spitballs were made of. Let’s call it “languaging” to coin a phrase. It is when you furtively throw in the sinker as you are fading away. Let’s all applaud the skill, and then make a messy kill of the idea. The idea deserves to die bloody.

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