Why Kanye West is Relevant to the American Left

Happy 40th birthday, Kanye.

It’s your birthday. You deleted your Trump tweets, and Comey is currently the 45 news cycle hegemon, but I’m still tryna talk about a sentiment I’ve had ever since you started espousing your support for the Cheeto.

When you did, people seemed to care way less than they did when George Bush Doesn’t Care About Black People or Taylorgate happened. It seems that your recent foray into the hospitalized, therefore “officially mentally ill” camp invited in American pop society’s paternalistic benevolence. You’re now too crazy to offend, and there are simply bigger fishsticks to fry given the present state of…everything.

But I think you deserve attention, because you are the only (former?!) Trump supporter I love.

American Left: we should care deeply about Kanye West the Donald Trump supporter. From ‘Ye we can learn things that we should be desperate to know. I’m not talking about finding empathy for Trump supporters, but clues about how to win them over in the absurd popularity contest our politics have become. Dismissing Kanye, fellow Trump supporters, and DT himself as nuts doesn’t negate the fact that they exist and must be reckoned with.

In The Art of the Deal, 45 writes, “I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole.”

Kanye West also understands this about people. He’s said, “I’m trying to open up people’s minds. I want people to think more. I want people to feel like it’s okay to create. I want people to feel like it’s okay to make mistakes in front of people and follow what their dreams are and not feel boxed in. I want people to feel like awesome is possible.”

Kanye has also said, “Go listen to all my music…It’s the codes of who you are.” Who we are as a country right now is nakedly reflected in our president, Donald Trump. A dark twisted fantasy indeed, but one that we can perhaps get out of by taking Kanye West’s support for Trump very seriously.