Your Story Matters: 3 Powerful Brands that do Vulnerability Right

Cayla Vidmar
Mar 1, 2018 · 5 min read

“The best people possess a feeling for beauty, the courage to take risks, the discipline to tell the truth, the capacity for sacrifice” — Ernest Hemingway

What’s your story?

What’s inside you that is begging to be shared? To be witnessed?

How can your trials and struggles and victories help others?

Answering all of these questions requires one difficult thing: vulnerability.

Thanks to Brene Brown, this word has become more common, people are beginning to see the value in being honest and vulnerable in their lives.

I believe empathy can save the world.

I believe is starts with vulnerability.

While it’s a necessary trait to having a connected and deeply fulfilling life, it’s also an incredible way to help others in your business.

If you believe your story can help others, and you believe your business can make a difference in people’s lives, then vulnerability can be the intersection.

Don’t believe me?

I’ve compiled a list of 3 people that do vulnerability right in business. They’re changing the game, and building deeply connected communities, and making money while doing it.

Does it feel icky, combining vulnerability with money? It shouldn’t.

Your story and your journey can change people’s lives, and it can be your mission in business to help people. But we all need money to live. These businesses and brands are intersecting their story with their brand. They’re helping people, connecting with others, and making a living.

And if you have a story to tell, that should be your mission too. Here’s 3 examples of people doing vulnerability in business, right:

“You don’t feel like your best self when you fall apart, but you have to fall apart to become your best self” — Richie Norton

Deriving meaning from tremendous loss can be excruciating and sometimes impossible. But Richie shares with us an incredibly vulnerable loss, the death of a son, and helps us derive meaning from our own lives, and the gift it is to live it. Through his vulnerability, we are able to witness the magic of our potential to achieve our goals in 76 days — the number of days his son lived.

Why it matters: Loss is a common denominator between all of us. In our deepest sorrows, we are able to join hands in understanding, and we are capable of moving mountains. Richie’s story reminds us of that, and implores us to make meaning out of our short time on earth.

“We want to be seen, so we can be found. Everything you do today? Is not just an act, but a flare. Helping someone else find their way home” — Ash Ambirge

What do you get when you combine a bottle of wine, a girl from Scranton, and the grit required to go it alone? You get Ash, who is equal parts brain and brash. She’s the witty women behind The Middle Finger Project, a place for sassy women-preneurs to gather and learn from the best.

Ash didn’t have an easy ride growing up, and she shares her story of difficult beginnings, of the grit required to make shit happen, and she proves that if a girl from a trailer park in Scranton, alone in the world with $26 to her name, can make it big, so can we.

Why it matters: Ash has been through it, and she helps us understand that regardless of the hand you’re dealt, you can make something incredible with this life, if only you have enough moxie to hang on through the difficult parts.

“Just think about how differently we would step into this world if we lead with that vision of ourselves, fully loved and fully lovable” — Ruthie Lindset

When I think of Ruthie, I think of tart lemonade and wildflowers, staying up late around a bonfire, whiskey and skinny-dips in the river. But what is beauty and abundance without stark contrast of pain? Ruthie has inspired me from the beginning, she has a way of weaving in magic alongside suffering, and teaches us that there is not one without the other.

Ruthie’s story is deep and winding, marked with loss, and a car accident that has left her battling physical pain daily. Ruthie is the silver-lining, she is the moment when you are crying from the pain, but are able to laugh at a friends joke through the tears. She shows us that the details in life are not always pleasant, but that you can make the life surrounding those details rich, abundant and full of love.

Why it matters: Ruthie shows us how to struggle, but still live our best lives. She helps hold pain and joy at the same time, and proves that we can live abundantly and beautifully within the context of contradiction.

Ask yourself these questions:

  1. What meaning is there in my story?
  2. Can my story help others?
  3. How can it help others?
  4. Am I willing to struggle and be vulnerable in that struggle (even with strangers)?
  5. How has my story shaped my world view (what has it made you believe)?
  6. What good have I learned from my story?
  7. If other people discovered this ‘good’ from their story, would it change their lives?

The world needs more stories, and we need to support those who share them so vulnerably, because these stories matter.

Connection is the truth of why we’re here, the rest is just details and dust, in the end.

If you have a story to tell, you should. And you should be able to make a living sharing your story and changing the world.

Everyone willing to be vulnerable, and with a story to tell, should tell it, for the betterment of humanity.

That is the point.

So I ask again, what’s your story, and how can it change the world?

Take Action!

Make massive change in your life by figuring out how you want it to FEEL every day. I created a 10 minute audio exercise to plug you into your authentic self, so you can start living the life you want today 👇

Click here to get the Feel > Do > Be exercise now!

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