Good article.

There’s failing fast, which sounds obvious, but it could also be very near giving up too early. A lot of things were really hard, and just simply required a breakthrough or completely new approach.

Sometimes a team can easily paint themselves into a corner, so it’s important to realize when your solution maybe is causing the fail, and not worrying about the sunk cost of that.

There’s two other component to this that isn’t mentioned:

1. How important is whatever you’re doing? Obviously if it’s something with less reward, you want to take less risk. For a bigger payoff, maybe you need to take bigger risks.
2. Is your approach the thing that is failing? Or is the goal impossible as stated and needs to be reframed?

Too many times, when I see people are failing fast, really they are giving up. The important thing is to fail fast repeatedly and fall up the flight of stairs, rather than down.