CBD Market Review: Trends

5 min readOct 9, 2019

If you have first heard of CBD and CBD containing products just recently, you are not alone. CBD is still quite new to the online market and its presence is still growing right now. It’s an interesting trend to keep an eye on, or better yet to seize an opportunity to cash in on the sales of the products.

Markets Overview

What does the CBD market look like today? It largely depends on the country we’re looking at, because the market still varies from country to country depending on the laws and local traditions. It’s important to understand specifics of the countries you would like to target to achieve the best results possible. Let’s focus on European and US markets in this article as they are among the most promising ones in our opinion.

CBD in Europe

European population literally goes crazy over CBD containing products, be it classic oil bottles or various edibles like gummy bears. The demand is high and lots of manufacturers step up to fill the needs of the market. Right now it is considered to be a “novel food” and not a medication, so it’s largely in the grey area of the market. Many countries don’t enforce active regulations (like Germany and United Kingdom) and CBD supplements and other products can be sold freely in specialty shops and pharmacies, whereas some countries (like Ireland and Austria) display more caution and prohibit over-the-counter sales of the products. Considering the situation with pending new regulations across Europe, many vendors prefer to sell exclusively online not to experience potential problems they might encounter with the regular shops in case any laws coming into effect that would bar sales. This makes online market the most promising scene for making money, for sellers and marketers alike. Hundreds if not thousands of online stores offer their CBD products which goes well with the targeting audience who are accustomed to online shopping and getting anything in a single click. The market still has big potential and is far from oversaturation. Considering all this and the fact that big market researchers such as Brightfield Group predict the rapid growth of the industry over the next years (The European CBD market was estimated at $318 million in 2018 and is expected to grow over 400 percent through 2023), it’s safe to assume that now is the perfect time to start earning commissions in Europe.

CBD in the US

The US market of CBD is complex and versatile thanks to its close ties to the medical marijuana market. Special dispensaries carrying the prescription marijuana also sell CBD products. But the fact that CBD containing products are not as strictly regulated as marijuana (at least in some states) allows retailers to sell CBD containing products in shops, smoke clubs and cafes. This shows that CBD is making its way into the everyday life of the people who are not necessarily marijuana users and who believe in the CBD healing potential. A study by a cannabis market researcher BDS Analytics and Arcview Market Research shows that an average CBD user is 40 years old, has a degree and is likely to be gainfully employed. This same study predicts that the collective CBD market for sales in the US will exceed $24 billion by the year 2024. They stress the fact that CBD industry is becoming more than a simple sub-category on the cannabis market. Authors estimate the current market penetration of CBD products to be around 15%, which shows how much potential there is for growth. Seeing the enthusiasm of the researchers and the interest of the public, we predict a big future for the US CBD producers and sellers, as well as for the marketers who play a crucial role in the market. The promise of new laws legalizing marijuana and hemp products with more and more states makes the outlook even more positive.

Trends

Summing up what different researches state: the growth of the CBD market is inevitable both in the US and in Europe. As the target audience is mostly tech-savvy there is no doubt we will see the growth in the online-based retailers. This opens up great earning opportunities for the affiliate marketing players and now is the time to start capitalizing on the growing potential of the CBD market. The big diversity in the possible products to sell: supplements, edibles, cremes, pet products and so on, create multiple opportunities for almost every niche imaginable. The research into health benefits of CBD list more and more conditions that could possibly be alleviated with its help create new potential audience constantly. Those who have already tried CBD products and sees the benefits often share their experience on social media and the sellers of course encourage the positive feedback from their customers.

Tips for the Marketers

Now that you have read about all fascinating perspectives of the CBD market you may be wondering how you can benefit from it. If you are already active in the health and wellness niche and have the audience interested in natural remedies, this can be quite an easy task. But even if CBD products is the first thing you will ever promote, it’s a great place to start. There is a ton of information about CBD benefits you can use to create the sources to introduce your audience to CBD. Creating an online presence is crucial to get real sales and reputation matters, that’s why we recommend partnering with reliable retailers and manufacturers who guarantee quality and high levels of customer retention.

CBD Partners Affiliate Network offers deals from the best retailers and in-house products of top quality. It may be hard to navigate the booming market where options are endless, so we carefully choose the best offers on the market and create competitive products ourselves to ensure the highest earnings possible for our Affiliates and for us. Sign up today to find the best offers available and let’s conquer the growing CBD market together.