A Critique of the Simulation Hypothesis and the Call to Embrace Human Potential

This article critically examines the simulation hypothesis, a concept popularized by Silicon Valley tech moguls, and challenges its implications on human existence. It questions the validity of viewing our reality as a mere simulation and argues against the cynicism that accompanies such a perspective. The piece contends that individuals, rather than succumbing to a deterministic worldview, should seize control of their lives in the face of advancing AI infrastructures.

A Brave New Nudging World:
Drawing inspiration from Aldous Huxley’s “Brave New World,” the article explores the increasing influence of neuromarketing and behavioral conditioning in shaping human behavior. It highlights the pervasive use of nudges, techniques that leverage impulsive reactions, and examines both the positive and negative consequences of such interventions. The piece calls for a shift from manipulative nudging to a more optimistic trend in cognitive science known as “boosting,” emphasizing critical reflection and mindfulness to improve decision-making competence.

A Way Out of the Manipulation Machine:
Proposing solutions at both the personal and organizational levels, the article suggests supporting internet regulations against neuromarketing targeting children and adopting online mindfulness techniques. Recommendations from Tristan Harris’ Center for Humane Technology are presented, including turning off notifications, limiting distractions, and supporting local journalism. At the organizational level, boosting is introduced as a method to reduce reactive biases, enhance moral self-awareness, and foster a culture of ethical competence.

Authors’ Perspectives:
Providing insight into the authors’ backgrounds, Julian Friedland, PhD, is identified as an Associate Professor of Business Ethics at Metropolitan State University of Denver, while Kristian Myrseth, PhD, is noted as a Professor of Management at the University of York with a focus on decision-making and judgment in behavioral economics.

We conclude this article by rejecting the simulation hypothesis as a contemptuous intellectual fad and urges individuals to look upward to their potential rather than succumbing to belittling cynicism. Embracing Enlightenment principles of improvement and growth, the authors advocate for a rejection of deterministic perspectives and a focus on human agency and potential in shaping the future.