This is an interesting point that I never thought about. Intellectually, I’d want a website for my business that converts the best. My design aesthetic be damned. End of story.
But emotionally, I know I’ll also need to like the design. If I’m not happy with the design, I’d be less likely to share it with others. Loving my design doesn’t make me a dime, but I have a strong need to share it. I won’t share it unless I love it.
I don’t think I could ever get past that, even though I’d like to say I could.
Remember when I bought that business last year? I’d begrudgingly give out the URL, only if someone directly asked for it, and only after I gave them the 10-minute story about how crappy it was when I bought it.